About
Hi, I’m Joel.
I build and fix websites for small businesses and individuals who want more than something that looks nice in a screenshot. A site that gets found in search, loads fast, and makes the case for what you do. I make websites that look awesome and perform even better.
A decade in web development and digital marketing
I’ve spent that decade across web development and digital marketing, currently as a Director of Digital Innovation and Marketing Solutions. A lot of what I do now is taking a site that isn’t performing and making it faster, clearer, and better at turning visitors into customers. The rest is building new ones from scratch. In both cases, I’m thinking about how someone finds the site, what they do once they land, and whether it’s earning its place for your business.
How I review a project
Most developers hand over a finished site and move on. I go back through every project with five questions in mind: is it well designed, is it built cleanly, will it rank, is it easy to use, and does the writing land. Speed, security, and UX issues get flagged right away. For SEO and content, you get a running list of improvements to work through over time. Schema markup, clean structure, and open access for AI crawlers are part of the base build. Every client gets them.
Built around your brand
Every site is shaped around what you sell and what makes you different from everyone else selling it. The tools vary by project. The usual mix is AI-assisted development, custom code, and Elementor, whatever fits that site. The constant is the judgment: design decisions are mine, and the finished site is yours. Fast doesn’t mean generic.
Where I’ve worked
Past and current client work spans small businesses, authors, speakers, and individual professionals. You can see examples of that work on Behance.
Based in Lawrenceville, GA, in the greater Atlanta area, and working with clients there and everywhere else.
How to start
If you have a site, that’s a free health check. If you’re starting fresh, it’s a short call about what you need. Either way you’ll come out knowing what to do next, with no commitment to a build.