Website advice for small businesses

For a local business, the free Google Business Profile is often the first thing a customer sees, and in 2026 the rules for showing up changed. Here’s what matters now.

Every year brings a fresh list of web design trends. Most are noise for a small business. Here are the few that actually help you, and the ones that just…

Structured data is a small block of code that spells out your business facts for search engines and AI. It’s one of the highest-value things a small site can add.…

AI website builders are fast and cheap and genuinely useful for some things. Here’s what they’re good for, where they fall short, and how to tell which side of the…

Google grades every site on how fast it responds to taps and clicks. It’s the Core Web Vital most sites fail. Here’s what INP is and what pushes a site…

A yearly scan of the top million home pages found almost all of them fail basic accessibility, and just six issues explain nearly every error. Here they are, and how…

Federal website accessibility lawsuits jumped 27% in 2025, and small businesses are targets too. What triggers a claim, what a demand letter looks like, and how to lower your risk.

A new EU law requires many websites to be accessible to people with disabilities. It can reach businesses outside the EU. Here’s who is covered, who is exempt, and what…

More than half of web traffic is now bots, and AI crawlers are a big part of it. What that costs a small business, and the settings that actually control…

When Google shows an AI summary, people click through to a real website about half as often. Here’s what still brings customers to a small-business site, and what to stop…